Digital Giants’ Bid To Simplify Landscape, Reduce Jargon

Digital titans Google and the Interactive Advertising Bureau (IAB) are on separate charges to raise publisher and brand awareness about the intricacies of the advertising sector, especially on mobile, with focus on streamlining the landscape and removing jargon.

digital playersThe IAB has already started convincing media-owners and planners about the benefit of making use of real-time bidding (RTB) technology to market and buy ad inventory.

The focus of the scheme is to reduce the amount of jargon in the programmatic ad trading, which aims to build target markets for its ad-serving products. Damian Lawlor, a key person from Google, said the series of “roadshows” intend to make brands and media owners realize that such technologies are no longer on the same plane. Lawlor added that the effort is also to dispel the publisher worries that marketing their technology will result in lower ad costs. Read the rest of the story here.

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