In the field of SEO, client turnover can be as quick and common as industry updates. This is why for most SEO specialists and providers, the job is more than just helping websites rank in search engine results pages (SERPs). Your role should also take into account the things clients look for, which often come down to more sales and revenue.
Understanding these needs and how to properly address them is the key to the success of digital marketing agencies.
You have goals in putting up your SEO business, but so do your provider and clients. Many SEOs, especially those just starting out, have tunnel vision, with higher rankings as the only thing in their sight.
As search marketing has evolved, however, rankings are no longer the sole measure of success in marketing campaigns. Other important factors, such as click-through rates, leads, and conversions come into play here. SEOResellerProgram.com says a good SEO program should understand what the client deems valuable, and build strategies and packages around that.
Relying only on organic or paid search traffic is not a sensible long-term strategy. You need to provide a proper multi-channel process, maybe even become a full-service SEO company.
Mobile ads have propelled the revenues of Facebook, Google, YouTube, Instagram, and other platforms, not to mention subscription from businesses. Even if you can’t handle going full-service, you should at least try and expand to multiple channels. Converting traffic for clients in as many ways as you can will only strengthen their business partnership with you.
Numbers and Figures
Numbers, figures, and statistics build trust, but only if the reports you send are truthful and comprehensive. If your agency only sends traffic data, for example, you are not giving clients much value if this doesn’t come with an explanation. Disclosing the source of this traffic spike (be it from organic traffic or spam-related) builds trust.
Your reporting should create a positive experience, and being honest is the only good way to go about this.
At the end of the day, clients are not paying only for a boost in website visits, rankings, or leads. They also hire you to manage their whole campaigns as efficiently and effectively as possible. Keep your efforts up and your clients won’t be looking for other providers anytime soon.