YouTube advertising may just be your next step to gaining exposure and creating an impact for your brand. It lets you show off products and services in a way that appeals to how consumers prefer to get information. Moreover, it lets you track which ads receive the best response through YouTube Analytics data.
Here are local AV trends that have proven successful for video advertisements.
Tell a Story within Three Frames
Many people use their mobile phones to watch videos on YouTube, so make your ads mobile-friendly. Divide the story into three frames: the opening, the hook and the landing — and make sure that they relay a single message. Otherwise, you might confuse viewers.
Have a Catchy Tune
A Singapore-based online marketing company says that a video uses both emotions and sounds to convey a message that connects with people. So choose catchy background music to match the visuals of your video ads.
Use Cliffhanger Plots
Nothing gets viewers wanting more of something than a strategically planned ending. This is true for TV series and movies; it also works for video advertisements. Use cliffhanger plots that tell viewers something about your brand, but leave them wanting more.
Finally, here’s a trend that never grows old: get to know your audience. YouTube is easily available to all audiences, from children to senior citizens. Find out what each type of audience wants to see and incorporate all those details into portraying your brand. This way, it will feel inclusive and genuine.
YouTube advertising lets you showcase products or services that is different from the quintessential words and images. Keep these trends in mind for your own effective advertisements.