Post Tagged with: "marketing"

Search Engine Optimization’s Value to Start-up Companies

August 16, 2018 at 3:48 am Comments are Disabled

a small companyDigital marketing has helped established businesses to promote their new products while allowing them to reintroduce their old ones. This is because digital marketing, apart from being cost-effective, enables businesses to reach a wider audience.

Some businesses, however, do not cater to everyone. That is why a more focused marketing technique, like search engine optimization (SEO), is important. As Cerco states in a blog, SEO is “vital to help potential customers from your geographical location to reach you.” SEO is particularly valuable to start-up companies, no matter how niche a market they may serve, that are looking to make their mark in the local business scene.

SEO like Google, Yahoo and Bing have algorithms that rank websites. The higher the rank of a website, the more it drives traffic to the business. This is especially significant for start-up companies that have yet to gain traction with consumers. With the proper strategy, SEO can increase brand awareness.

Important facets of SEO include:

Keyword Research

When optimizing a website, the first thing to do is keyword research. Internet users don’t typically type in an entire sentence when they search for a product, business or service — they usually type in a set of words or phrases. Digital marketers have techniques to analyse the search habits of users. Meanwhile, start-up companies don’t have a wide clientele yet from whose activities they can base keywords. Alternatively, they can use discussion websites like Reddit and Quora. Checking the competitor’s keywords can also help.

Topic Generation

Websites with constant updates generally receive higher rankings. However, content and topics should be relevant to the company’s products and services; moreover, it should be of help to the end-user. The website’s content cannot should be of value to the user.

Content Value

Speaking of value, Googles algorithms encourage websites to provide quality content that is useful to the visitors. Some websites tend to overuse a set of keywords, to which Google responds by lowering the website’s ranking. The days are gone when the concept of SEO involved mere keyword stuffing. By providing useful information on their website, a company establishes authority.

Linking Schemes

Internal linking can help build credibility and allows users to navigate the company’s website. Internal linking leads a visitor in a certain direction within a company’s website, for instance, to the contact details, locations, product portfolio or services, price lists, news, reviews, blog posts and the like.

With the use of SEO, start-up companies not only build an online presence but also boost their authority and credibility as well. It makes way for brand awareness, higher conversion rate and results in a bigger return on investment.

Why SEO Helps Maximize Your Online Visibility

April 3, 2018 at 1:00 am Comments are Disabled

seo strategyIf your posts are not reaching the intended readers, chances are you’re getting outhustled by those who know how to make their content search engine-friendly. Don’t worry that you have been outpaced, as this skill can be learned.

Digital marketing agencies specialize in search engine optimization (SEO). Whether in Salt Lake City or New York, Seattle or Miami, SEO firms help you stay one step ahead of the competition. As the name implies, your content is easily recognized by search engines when they do a search based on keywords. It is the catchall term for all methods that boost the visibility of websites and their content on search engine results pages (SERPs).

Here are some ways to stay ahead:

Search results

Google and other search engines have crawlers that gather information about internet content and bring them to the search engine to build an index. This index will then be fed to an algorithm that will try to match all that data with a person’s query.

According to this study from Advanced Web Ranking, the top 5 search results get the most number of clicks.

The Key is to Optimize

To make your online presence felt you need keywords—words that best represent what the article is all about. These words are organically inserted in your article and picked up by the search engines. The better the keywords, the more chance your content will be at the top of SERPs.

In addition, you need accurate, snappy title tag and meta description to catch the eye of someone browsing numerous links. You may attract countless visitors to your site, but if your product was categorized wrongly, then it was a waste of time and money. Search engine algorithms often change, so SEO tactics need to be able to adjust to those changes.

Relevant content

The quality of your published content has a big impact on your visibility. Google provides helpful articles and videos on how to make content relevant to online searches.

Don’t overdo it

Keyword stuffing―overusing keywords―especially if it affects readability, reduces your searchability. Excessive links are also not desirable. Choose links to authority sites on the topics you post, such as information from government departments, university research, or articles from reputable newspapers and trade magazines.

With the fast changing world of IT and online accessibility, SEO agencies help you stay ahead.