Post Tagged with: "digital"

Why SEO Helps Maximize Your Online Visibility

April 3, 2018 at 1:00 am Comments are Disabled

seo strategyIf your posts are not reaching the intended readers, chances are you’re getting outhustled by those who know how to make their content search engine-friendly. Don’t worry that you have been outpaced, as this skill can be learned.

Digital marketing agencies specialize in search engine optimization (SEO). Whether in Salt Lake City or New York, Seattle or Miami, SEO firms help you stay one step ahead of the competition. As the name implies, your content is easily recognized by search engines when they do a search based on keywords. It is the catchall term for all methods that boost the visibility of websites and their content on search engine results pages (SERPs).

Here are some ways to stay ahead:

Search results

Google and other search engines have crawlers that gather information about internet content and bring them to the search engine to build an index. This index will then be fed to an algorithm that will try to match all that data with a person’s query.

According to this study from Advanced Web Ranking, the top 5 search results get the most number of clicks.

The Key is to Optimize

To make your online presence felt you need keywords—words that best represent what the article is all about. These words are organically inserted in your article and picked up by the search engines. The better the keywords, the more chance your content will be at the top of SERPs.

In addition, you need accurate, snappy title tag and meta description to catch the eye of someone browsing numerous links. You may attract countless visitors to your site, but if your product was categorized wrongly, then it was a waste of time and money. Search engine algorithms often change, so SEO tactics need to be able to adjust to those changes.

Relevant content

The quality of your published content has a big impact on your visibility. Google provides helpful articles and videos on how to make content relevant to online searches.

Don’t overdo it

Keyword stuffing―overusing keywords―especially if it affects readability, reduces your searchability. Excessive links are also not desirable. Choose links to authority sites on the topics you post, such as information from government departments, university research, or articles from reputable newspapers and trade magazines.

With the fast changing world of IT and online accessibility, SEO agencies help you stay ahead.