Post Tagged with: "Digital Marketing"

Digital Marketing Practices for Business Growth

August 28, 2018 at 2:29 pm Comments are Disabled

products of Digital MarketingSetting up a business in the competitive business world is not easy and requires you to stay updated to remain competitive. And what better way to stay on top of the game than incorporating digital marketing skills for the ever-changing global world. Below are some online marketing practices you can use to grow your business in Bromley:

Improving User Experience

Your audience plays a big role in the success of your business, and you need to consider their needs. First, ensure that the audience can associate with your products, services, brand, and values. When the audience associates with your business, they become more receptive and proceed to become your clients. Your marketing strategies should seek to appeal to your audience, and you could need to conduct market research to understand your target audience better.

Get Creative

In the online world, content is king and will set you apart from your competitors. Come up with unique content and one that is up-to-date to create a strong impression of your brand on the audience. Also, create an effective marketing strategy to reach a wider audience.

Use Social media platforms

The most basic online presence for your business is the social media platforms. Create a business profile on the various social media platforms; Facebook, Instagram, Snapchat, and Twitter to engage the audience. Create meaningful content on these platforms that reflect what your business stands for and also notify the audience of the services you offer.

Incorporate SEO

Investing in an SEO solution helps you realise the interaction of your target market with your digital platforms. SEO looks into all the details of a website such as optimisation of devices and pages for visibility in search engines.

Coming up with an online marketing strategy increases your visibility and is an excellent way to grow your business in Bromley. However, engaging experts in digital marketing will further improve the efficiency of digital marketing to increase your business growth.

Strategies to Maximize the Value of Old Content

July 24, 2018 at 1:00 am Comments are Disabled

Digital MarketingAre you considering removing content from your pages? Before you do so, think about the audience you reached because of it, the links you built and the potential it still has to help your business. You don’t have to remove the articles or videos because they still have value.

Experts from a Denver-based SEO agency cite the following ways you can maximize the value of our old content.

Internal Linking

You’ll regularly post new material on your website to generate traffic and build authority. You can improve the value of old posts by linking them to new ones and vice-versa. This approach directs visitors to other pages that may interest them or provide them with a background or details about a current topic. Internal links also boost search rank and allow Google to crawl and index them properly.

Improve Topical Authority

Simply creating a new page for a specific topic isn’t enough to expand or gain authority. Before a search engine attributes expertise and trust to a page, it must meet certain criteria and a proven track record. This is when improving the value of old content becomes important. Build on old posts by alternating the types of content you update it with.

Mix videos, with podcasts and long articles to diversify your reach and pique the interest of visitors that prefer reading or just watching a video to get more information. Build trust and grow your reach using different platforms that mention your brand and the specific page you want to increase authority in.

Update and Refresh Information

Revive interest in an old post by updating it with fresh information and explicitly telling your audience. New details about an old topic re-engage old and potential readers and visitors of your blog. It also expands your authority and improves your brand’s trustworthiness and perceived expertise.

These are some of the techniques you can implement to re-use and boost the value of old content. Try these to get the results you want and stay ahead of the competition.