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The Ideal Gown for a Summer Wedding

May 10, 2013 at 4:50 am Comments are Disabled

Summer is a great season to tie the knot. The nice weather and the sun are just perfect for an outdoor wedding. A beach wedding is perhaps one of the most desirable options for the season. The idea of having a wedding in the Hamptons, for instance, will definitely leave the bride-to-be very much excited. However, you need to keep in mind that choosing your gowns for a beach wedding can be a little tricky. Here are some tips to help you make the right choice.

Formality of Event

How formal will the occasion be? Of course, this is one thing you should have in mind as you do the preps. You need to make sure that your gown is suitable for the formality or casualness of the occasion. If you plan a formal dinner after the ceremonies, then a custom-design formal gown would be perfect. If it’s a casual picnic-style occasion, then you can go for a less formal and more laid back cut.

Fit and Shape

Your wedding gown should highlight your curves; after all summer is the best season to flaunt your sexy body. This is why it’s important to choose one with a flattering fit. This way, you can be more confident of how you look as you walk on the sandy aisle. In case you’re not sure if a certain dress or gown fits you well, then get an honest advice from a female friend or a family member. In most instances, they have better eyes to determine the best fit for your body type. But of course, your preference matters most because you will be the one wearing the dress.

Dress Material

It’s summer; you can’t go for thick, heavy materials like velvet or brocade, unless you want to sweat the entire time. Choose materials that are light and flowing. Thin and delicate materials such as chiffon, charmeuse, and crepe are the best materials for your gown. There is also a plethora of wedding colors to choose from like pastels, citrus, and various shades of green and blue.

Don’t forget that your comfort is second to none. You deserve to look your best during your wedding, but make sure you can still move, walk, and breathe freely and comfortably.

Village Bridal and Boutique understands your need for a beautiful yet comfortable dress for the occasion. They specialize in handcrafted designer gowns that are perfect for weddings and special events. You may visit www.villagebridals.com to check out their collection.

Digital Giants’ Bid To Simplify Landscape, Reduce Jargon

May 8, 2013 at 9:03 am Comments are Disabled

Digital titans Google and the Interactive Advertising Bureau (IAB) are on separate charges to raise publisher and brand awareness about the intricacies of the advertising sector, especially on mobile, with focus on streamlining the landscape and removing jargon.

digital playersThe IAB has already started convincing media-owners and planners about the benefit of making use of real-time bidding (RTB) technology to market and buy ad inventory.

The focus of the scheme is to reduce the amount of jargon in the programmatic ad trading, which aims to build target markets for its ad-serving products. Damian Lawlor, a key person from Google, said the series of “roadshows” intend to make brands and media owners realize that such technologies are no longer on the same plane. Lawlor added that the effort is also to dispel the publisher worries that marketing their technology will result in lower ad costs. Read the rest of the story here.

Smoking Poses Bigger Threat To Women

May 6, 2013 at 1:49 am Comments are Disabled

Smoking may pose bigger health risks to women more than men, researchers say.

woman smokingAccording to a Norwegian research study, women smokers have a higher risk of acquiring cancer than men. The researchers analyzed medical records of 600,000 people and found out the bowel cancer risk linked to smoking was twice as high with women compared to men.

According to a report from cancer Epidemiology, Biomarkers & Prevention reports, women smokers had a 19% percent increased risk of disease while men smokers had a 9% increased risk.

The research showed that nearly 4,000 participants developed bowel cancer. Women who started smoking when they were younger and those who had smoked for decades were at a substantially increased risk of bowel cancer.

The university team that conducted the research says it is the first study to show women who smoke less than men and still get more colon cancer. They were unable to record other factors, however, that might affect the risk of this cancer.

Michelle Roberts of BBC News Online gives the full report on this news.

Furlough In Pentagon Varies Among Services

April 30, 2013 at 5:24 am Comments are Disabled

To cope with budget cuts, the Pentagon will furlough workers from its different military services. As the defense department approaches its planned date in early May for issuing notices for furloughs in June, it faces pressure to rethink its plans.

pentagonIt insisted that most of its 8,000 civilian employees will feel the same pain if the department decides to furlough its workers. The Navy has said it can make the cuts without furloughs. The Army, however, thinks the war in Afghanistan and other priorities make it nearly impossible to make the cuts without furloughs.

A bipartisan group of 126 House members wrote last week to Defense Secretary Chuck Hagel. They warned that the department’s personnel plans “are threatening to undermine mission performance and, as a result, mission readiness.”

The Pentagon already reduced the number of potential furlough days from 22 to 14. It is also reviewing whether it can reduce the number further or eliminate furloughs.

Washington Post’s Steve Vogei tells more of the story.

Unilever Incorporates Sustainability Into Staff Training

April 24, 2013 at 3:20 am Comments are Disabled

Consumer goods giant Unilever has included a sustainability marketing effort into its training plan for all new brand managers. This will be part of its initiatives to set in sustainability into its marketing of brands.

UnileverUnilever now asks the new brand executives to accomplish the week long challenge as part of their groundwork course. It has also incorporated the main theme into existing drill provided to the firm’s major workforce.

The update comes as the company discloses its progress two years from launching its 10-year Sustainable Living Plan. The company claims it is making progress in areas it can control, which includes alleviating green gas emissions and getting raw supplies from viable sources.

In spite of the company’s progress, Unilever still faces one of its toughest challenges: coaxing consumers into using its products in a more sustainable way.

Visit this link to read more about Unilever’s sustainability efforts.

US Retail Sales Decline 0.4 Percent

April 16, 2013 at 6:24 am Comments are Disabled

retail salesUS retail sales went down this March, which only means that higher taxes and weak hiring made consumers careful about spending.

According to the Commerce Department, retail sales fell 0.4 percent last month. It followed a 1 percent increase in February and a 0.1 percent decline in January.

There were also declines in different categories. Auto sales dropped 0.6 percent while gas station sales dropped 2.2 percent.

The decline in March indicates the higher Social Security taxes are affecting consumers and could lower growth in the spring.

Economist still predict economic growth accelerated to a roughly 3 percent in the January-March quarter. It would be a significant increase from the anemic growth rate of 0.4 percent in the October-December quarter.

Despite of declines in different retail categories, there were still positive reports in retail furniture sales. It reported a 0.9 percent increase, indicating that housing recovery is still encouraging more spending.

Christopher Rugaber of Associated Press gives a full report on the retail sales decline.

Climate Change To Affect Grape Growth

April 11, 2013 at 9:52 am Comments are Disabled

grapesA new study published in the journal proceedings of the National Academy of Sciences says that climate change will affect the overall landscape of wine countries.

The researchers of the study collected data from 17 different climate models and looked at nine different wine-producing areas. Both future models, reported negative effects of the potential climate change.

The study found out that up to 2/3 of the winemaking landscape may change by 2050. Declines in wine production will occur in southern places like Chile. Northern California’s Napa Valley and Tuscany, Italy will also feel the decline. The change is expected to occur slowly, but in the coming years it will be harder to grow grapes without implementing costly irrigation efforts.

The researchers cleared though that even if wine production might end in some areas, wine production as a whole will not diminish. A possible solution is a change of location for some wineries.

Cinemablend’s Jessica Rawden tells the rest of the article.