Straight Sell

Deconstructing AV Trends for Effective YouTube Advertisements

April 20, 2017 at 1:00 am Comments are Disabled

Youtube On A Laptop YouTube advertising may just be your next step to gaining exposure and creating an impact for your brand. It lets you show off products and services in a way that appeals to how consumers prefer to get information. Moreover, it lets you track which ads receive the best response through YouTube Analytics data.

Here are local AV trends that have proven successful for video advertisements.

Tell a Story within Three Frames

Many people use their mobile phones to watch videos on YouTube, so make your ads mobile-friendly. Divide the story into three frames: the opening, the hook and the landing — and make sure that they relay a single message. Otherwise, you might confuse viewers.

Have a Catchy Tune

Singapore-based online marketing company says that a video uses both emotions and sounds to convey a message that connects with people. So choose catchy background music to match the visuals of your video ads.

Use Cliffhanger Plots

Nothing gets viewers wanting more of something than a strategically planned ending. This is true for TV series and movies; it also works for video advertisements. Use cliffhanger plots that tell viewers something about your brand, but leave them wanting more.

Finally, here’s a trend that never grows old: get to know your audience. YouTube is easily available to all audiences, from children to senior citizens. Find out what each type of audience wants to see and incorporate all those details into portraying your brand. This way, it will feel inclusive and genuine.

YouTube advertising lets you showcase products or services that is different from the quintessential words and images. Keep these trends in mind for your own effective advertisements.


Failed Three Times: London Stock Exchange Deal Blocked Again

April 7, 2017 at 1:00 am Comments are Disabled

Stock Market AnalysisOne of the biggest stories concerning the European stock market in 2017 is the failed merger between the London Stock Exchange and its German rival, the Deutsche Börse, based in Frankfurt. The merger, valued at £21bn, was blocked for the third time by the European Commission. Previous attempts fell through in 2000, and again in 2005 before the 2017 deal failed.

All major news channels, including The Guardian and the BBC, as well as smaller finance news sites such as Stock Market London are already covering aspects of the failed merger.


The merger had always received backlash due to fears of it creating a ‘de facto monopoly’. A de facto monopoly refers to a non-government created monopoly that is not protected from competition. An LSE and Deutsche Börse merger would have a monopoly of bonds and debts. Margrethe Vestager, a prominent anti-trust official of the European Commission, mentions that the two companies cannot guarantee that it won’t limit competition.

German regulators, in particular, worry that the merger will create problems after Brexit. The merger would have placed the headquarters in London —problematic as the UK will be no longer part of the EU. They were originally pushing to locate the headquarters in Frankfurt instead before the whole merger was ultimately rejected. Vestager herself, however, says that her decision was not influenced by Brexit.

Increased Shares

The two companies originally wanted to merge to allow them to compete more readily with the global market. The merger would have allowed London to maintain its economic ties with the EU. It would have also resulted in an estimated of £384 million euros in annual cost savings.

Despite the deal falling through, investors have responded positively to the failed deal. The London Stock Exchange saw a 3% jump in their shares, and the Deutsche Börse went up by 0.5%.

4 Reasons Why You Shouldn’t Get Rid of the Office Cubicle Just Yet

March 24, 2017 at 1:00 am Comments are Disabled

Office CubicleWhile the open-office plan continues to take over offices from New York to Los Angeles, managers who have long ago jumped on the bandwagon are starting to realize that full-time collaborative workspaces and complete transparency may not be the ideal solution.

The office cubicle has been maligned in every way. From books to movies, people have acted as if the cubicle has ruined their lives. And yet workers now realize that working in a cubicle does have its benefits after all.


The biggest and most important advantage of being able to work in an office cubicle is the increases in efficiency and productivity. By blocking out the distractions from your coworkers, you let yourself focus more on the work you need to do.


In an open-office plan, anybody can silently stand behind you and snoop on your emails as you read them. This will not happen with the privacy that an office cubicle provides.


Modern office cubicles are not like the stuffy, gray boxes of old. There is a broad range of styles and designs that you can choose from, and employees have all the opportunity to personalize their cubicles to keep it their own.

Cost Effective

Used office cubicles provide the chance to re-install some of the much-needed privacy in the workplace without having to pay the high cost of brand new equipment.

As managers are now starting to realize, perhaps the open-office plan is not the best office plan after all. In the same way, keeping workers boxed in all the time may not be such a good idea as well.

As with everything in life, balance is the key. A good mix of open workstations for collaboration, cubicles for heightened concentration, and even a few fun, unconventional workspaces for inducing creativity will help create an atmosphere that your employees will appreciate.

Gold: Give it a New Shape, But Do Not Give It Away

January 30, 2017 at 9:54 am Comments are Disabled

gold bar
Heirlooms that have been passed down from your great-great-grandmother down to your mother and now to you is done so because of its sentimental value. But aside from the memories, those gold jewellery set is entrusted to you because of its continuously increasing value. Something that not all people are aware of.

High value of gold

Most people know that gold is valuable. But not most people know why.

In the height of Brexit, the price of gold once again increased as the demand for the valuable metal increases. Gold is considered a “security blanket”, something people can always pull out and sell during tough times. This is the reason people who have money to spare, businessmen and even countries like South Korea and Thailand have hugely invested in gold.

The value of gold is affected by the movement of the economy, political events (i.e. Brexit, Trump triumph) and demands of different countries (i.e. continuous increase in demand of China). While people in the business know the value of gold, thus the demand, ordinary people see it as a luxury and is using the metal as a safety blanket literally. This is something you should avoid as much as possible.

Do not sell your gold

Do not sell those heirlooms for cash as you would definitely get way less that the price for your jewellery, especially if you are like the majority of the population who does not truly understand the gold market.

Instead, give those pieces new life and shape. Casting jewellery, especially those of high values like gold more common than you think. Cast them to your liking to be able to match today’s latest trend or shape them into something you can eventually pass down to your children.

It would not hurt to keep your gold pieces with you as long as possible, especially now that you know the real value of those pieces you tucked away for so long.

How to Get It Right: 4 Little-Known Pricing Strategies That Actually Work

February 27, 2015 at 2:48 pm Comments are Disabled

business manIs your price right?

Even though these are only four words, it’s one question that many companies cannot answer. As a business owner, your responsibility is more than just keeping track of financial performance, creating a business plan or implementing the right marketing strategy. The price you will charge for your product or service is also an important decision you have to make.

Apart from your employees and customers, pricing is also the backbone of a business. If you are just starting out, perhaps you are still having a hard time trying to understand the ins and outs of proper pricing. Let this article help you successfully set your company’s prices.

Know What Your Target Market Needs

Your pricing may affect your sales and your reputation. So, you need to be flexible. Determine what will encourage your potential customers to choose you and risk to pay anything for the satisfaction you will offer.

Know Your Strengths & Weaknesses

No matter how much you try to think that your business is perfect, your company may still have its own fair share of weaknesses. To survive and thrive in the industry, you have to evaluate your flaws and strong points. For instance, if your product’s price is way beyond that of your competitors, the tendency is they will copy your product and sell it to a much lower cost.

Monitor Your Competitors

In today’s competitive business environment, every result matters. This is exactly why choosing the right software can make a huge difference to your bottom line. With web-based reporting and analytics tool, industry professional says you can get great insights about your rivals and maximize your earnings. If you already have the data you need to keep your business afloat, you can plan and implement the appropriate strategy to take. These are all possible with just a click of a button.

Choose Your Strategy

Like it or not, you have rivals. And, they are out there watching you and eager to get a share of your clients. For a long-term success, you have to determine your strategy. Do you want to set prices based on value or based on the trend?

The key to making your business profitable is to make sure you set the price right. Otherwise, you may face costly problems in the future.

Getting Started: Equipment You Need to Start a Small Business

November 12, 2013 at 6:23 am Comments are Disabled

office worker on phoneYour second largest start-up expense would be buying essential equipment for your business. No matter what type of business you own, the needs of small offices don’t vary that much. The list may be overwhelming at first, but with careful planning, you’ll manage to control your expenditures.

Both technology and furniture are key to keeping your business on the right track. Costly devices don’t necessarily promise good performance, while affordable ones may actually surprise you. Know where to splurge and how much to spend to avoid any pricey mistakes in the long run.

Here’s a list of essential office equipment you’ll need:

Business Telephone System

It’s important to establish an effective means of communication with your clients and business partners. Setting up a reliable telephone system will ensure smoother business operations. Know what phone system services or features your business needs to help you identify the right size and type to buy.

Computers and Software

For any small office, saying that computers are a must-have is an understatement. Any successful organisation relies on how information is stored and processed, so having the right equipment should be a priority. Decide whether your business will operate better with laptops, desktops, or a combination of the two. When buying, search for those machines that can be used for several years before needing any major upgrade.

Computer Network and Internet Connection

Every business knows the opportunity the Internet can bring. That’s why a small office needs networking equipment to connect to the web. Computers within the office can also communicate with each other. Wireless networking is a popular choice. With a single DSL or cable connection, small offices can easily link up a number of laptops or desktop computers. As information security is the life of your business, be sure to protect your network by using wireless security and other password features.

Multiuse Printer

While we say we have entered a world where everything is in “soft copies,” people still rely on paper. Electronic copies need to be printed, and printed copies sometimes need to be scanned. Occasionally, we may need to fax them. Find a printer that also functions as a photocopier, scanner, fax machine, or any other all-in-one uses. You can also look for one that has double-sided printing capabilities so you won’t have to waste time flipping sheets manually.

With the current financial market, starting a business may be particularly challenging. To lessen your stress, make sure you have everything you need for a good start. If you need more information on business essentials like telephones, computers, and others, research online to find the best possible deals.

No More Jersey-Selling For NCAA

August 14, 2013 at 1:17 am Comments are Disabled

jerseyThe NCAA has decided to bow out of the memorabilia-selling business. This decision, taken by NCAA president Mark Emmert comes in the wake of reports that came out earlier in the week stating that some such items linked to individual school teams were found in the association’s commercial website.

Memorabilia-Selling a Mistake

Emmert felt that selling those kinds of goods was a mistake the NCAA made. Since it is not the core objective of the group, Emmert said that it would no longer associate itself with that kind of a business.

He however, added that the commercial site will not be removed in totality from the net. There is still a market for the generic NCAA apparel, said Emmert and added that the association had hired another company, to operate the site.

Mark Lewis, the company VP mentioned that in the near future, the commercial site will be temporarily shut down and will reopen as a market only for NCAA championship merchandize.